Why should companies implement the Sales&Operations Planning process? | DT on Demand

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In many companies, the Supply Chain, Sales and Production areas appear to be in conflict, and the instability that characterizes the current scenario accentuates these issues by making communication between the functions and their collaboration even less smooth.

The Sales &Operations Planning is the process of translating forecasts and available business information into tactical plans to balance on an ongoing basis the needs of production with the needs of the market. This process, in fact, integrates all business programs (sales, marketing, product development, production, purchasing, and administration and finance) into a single integrated plan to reconcile resources, demand, and new product development in line with business strategies.

Watch this on-demand Digital Talk and discover, through real-life application cases, the set of activities and tools needed to:

• Improve customer satisfaction in terms of service level:timeliness
• Reduce costs through efficient use of resources and increase responsiveness
• Size correctly and governstocks
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