Multiculturalism: the soft variables that decrease the risks of failure in international projects

The India case as a “gymnasium” for multiculturalism.

  • Knowing to compete: the importance of context
  • Cultural shock, comfort zone, efficiency
  • Language, culture, and internationalization: the case of India and countries with a high Indian presence
  • Communicating: exchanging winning messages
  • Values: cultural coordinates of India
  • Castes, hierarchies, and business organization
  • “We are first seen and then heard”: verbal and nonverbal languages
  • Negotiation: moves up and down