Anyone can become an innovator, but if you truly want to do so, you need to address a wide range of issues in a structured way.
This book is a journey through the uninterrupted flow of innovation. It was created with the aim of offering managers and entrepreneurs a model—called the Infinite Cycle of Innovation—that can be interpreted and applied in companies of various sectors and sizes.
The 4 principles (Market-In, Cadence, Flow, and Knowledge Reuse) and the 24 lean-agile paradigms that underpin the model enable a radical shift from traditional processes in how innovation is approached, through a distinctive, effective, and practical methodology.
Testimonials from managers and entrepreneurs help readers interpret and apply the proposed approach within their own companies.
Anyone can become an innovator, but if you truly want to do so, you must address a variety of issues in a structured manner. This is because innovation is sometimes complex and requires an appropriate methodology that is consistently applied over time.
Instead, many companies engage in innovation but approach the innovation process in an ad-hoc manner, often in response to contingent factors (such as legislative changes, competitor actions, or market opportunities). Certainly, the transition from one level of innovation to a higher one involves risks, and risky activities, by their very nature, may not succeed. On the other hand, if you are afraid of failing, innovation can never happen. Failure is an integral part of the game when you accept the challenge of innovation.
But why should one innovate if it involves a high degree of risk?
For example, there is a risk that the product or service will not be accepted by the market because it does not meet real needs or simply because the conditions for its use by the customer do not exist.
This book seeks to provide an answer, serving as a sort of manual that offers not only food for thought but also numerous practical tools that the specialists at Bonfiglioli Consulting have developed through the study of innovation processes at world-class companies (Harley-Davidson, GEA, Toyota, etc.) and collaboration with international experts such as Dantar Oosterwal.
With their contribution and through the authors" experience, gained in Italian and international companies of various sectors and sizes, it has been possible to develop an original approach to innovation, which we have chosen to call the Infinite Cycle of Innovation. According to this model, innovation occurs through four fundamental phases. The sequence of idea generation, vision, understanding, and implementation will serve as the basic framework upon which to place the various ingredients and tools that will be proposed.
Read an excerpt from the book here "
The book is available in Ebook format on:
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