Everyone can become an Innovator, but if you really want to do so, you need to intervene on a variety of issues in a structured way.
This book is a journey through the continuous flow of innovation. It was created with the intention of offering managers and entrepreneurs a model – called the Infinite Innovation Cycle – that can be interpreted and applied in companies of different sectors and sizes.
The 4 principles (Market-In, Cadence, Flow and Knowledge Reuse) and the 24 lean-agile paradigms that support the model allow for a radical change, compared to traditional processes, in the way innovation is carried out through a distinctive, effective and concrete approach.
The testimonies of managers and entrepreneurs help readers interpret and project the proposed approach into their own company.
Everyone can become an Innovator, but if you want to do it truly, you need to intervene on a variety of issues in a structured way. This is because innovation is sometimes complex and requires an appropriate methodology that remains constant over time.
Instead, many companies innovate, but they experience the innovation process in an ad hoc manner, often in response to contingent factors (for example, legislative interventions, actions by competitors, market opportunities). Certainly, the transition from one level of innovation to another higher level involves risks, and risky activities, by their nature, may not succeed. On the other hand, with the fear of failure, innovation can never occur. Failure is an integral part of the game when one accepts the challenge of innovation.
But why should we innovate, if this involves a high degree of risk?
For example, there is a risk that the product/service will not be accepted by the market, because it does not meet real needs or simply because the conditions do not exist for it to be usable by the customer.
This book seeks to provide an answer, offering itself as a kind of manual that offers not only points of reflection but also numerous practical tools that the specialists of Bonfiglioli Consulting have defined through the study of the innovation processes of excellent companies worldwide (Harley-Davidson, GEA, Toyota, etc.) and in collaboration with international experts such as Dantar Oosterwal.
With their contribution and through the experience of the authors, gained in Italian and international companies in various sectors and sizes, it was possible to develop an original approach to innovation, which we chose to call the Infinite Cycle of Innovation. According to this model, innovation occurs through four fundamental phases: the generation of ideas, vision, understanding, and implementation. This sequence will be the basic framework on which to place the various ingredients and tools that will be proposed.
Read the book’s excerpt here »
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