Anyone can become an innovator, but if you truly want to do so, you need to address a wide range of issues in a structured way.
This book is a journey through the uninterrupted flow of innovation. It was created with the aim of offering managers and entrepreneurs a model—called the Infinite Cycle of Innovation—that can be interpreted and applied in companies of various sectors and sizes.
The four principles (Market-In, Cadence, Flow, and Knowledge Reuse) and the 24 lean-agile paradigms that underpin the model enable a radical shift—compared to traditional processes—in how innovation is approached, through a distinctive, effective, and practical methodology.
Testimonials from managers and entrepreneurs help readers interpret the proposed approach and apply it to their own companies.
Anyone can become an innovator, but if you truly want to do so, you must address a wide range of issues in a structured manner. This is because innovation is sometimes complex and requires an appropriate methodology that is consistently applied over time.
Instead, many companies engage in innovation but approach the innovation process in an ad hoc manner, often in response to contingent factors (such as legislative changes, competitors" actions, or market opportunities). Certainly, moving from one level of innovation to a higher one involves risks, and risky endeavors, by their very nature, may not succeed. On the other hand, if you’re afraid of failing, innovation can never happen. Failure is an integral part of the game when you accept the challenge of innovation.
But why should one innovate if it involves a high degree of risk?
For example, there is a risk that the product or service will not be accepted by the market—either because it does not meet real needs or simply because the conditions for its use by the customer do not exist.
This book seeks to provide an answer, serving as a sort of manual that offers not only food for thought but also numerous practical tools that the specialists at Bonfiglioli Consulting have developed through the study of innovation processes at world-class companies (Harley-Davidson, GEA, Toyota, etc.) and through collaboration with international experts such as Dantar Oosterwal.
With their input and drawing on the authors" experience—gained in Italian and international companies of various sizes and across different sectors—it has been possible to develop an original approach to innovation, which we have chosen to call the Infinite Cycle of Innovation. According to this model, innovation occurs through four fundamental phases. The sequence—idea generation, vision, understanding, and implementation—will serve as the basic framework upon which to organize the various elements and tools that will be proposed.
Read an excerpt from the book here "
The book is available as an e-book on:
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