Benchmarking Study 2025: sustainability, digital transformation and skills drive Made in Italy

Summary

The Benchmarking Study 2025 analyzes the competitiveness of Made in Italy, highlighting the importance of sustainability, digital transformation, and skills development. Despite a strong operational maturity index, Italian companies are lagging behind in digitalization and training. Only companies that integrate these strategic elements can maintain a sustainable competitive advantage.

Summary

The 2025 Benchmarking Study, conducted by Bonfiglioli on a significant sample of over 100 companies representing 22 industrial sectors—with 85% of participants holding C-level roles—outlines the new competitive landscape of Italian manufacturing.

Italian industry remains solid and responsible, with high levels of environmental maturity and an Operational Excellence index of 71%. However, a growing lag in process digitization is emerging, which today represents the main strategic lever for regaining competitiveness.

In an increasingly complex landscape, characterized by high demand volatility and a structural skills shortage, the key to ensuring sustainable growth and resilience lies in adopting more agile organizational models. In these models, data, skills, and strategic vision become essential competitive assets.

Understanding ”where we are“ and ”what it takes to compete" is therefore a fundamental strategic step for companies that want to lead the future of Italian manufacturing.


Benchmarking Study: Key Findings by Impact Area

The Permanent Observatory provides an up-to-date picture of the maturity level of Italian companies across five key impact areas: Operational Excellence, Supply Chain, Digital Transformation, Sustainability, and Human Resources & Competence Development. The analysis is structured into four levels of operational maturity: static, reactive, preventive, and proactive.

Operational Excellence: An Italy That Knows How to Structure and Improve

Italian companies demonstrate a solid operational maturity index of 71%.

The most significant finding emerges from the presence of a formalized Operational Excellence strategy in 62% of companies, with a predominantly medium- to long-term time horizon: 71% of strategic plans cover at least 3 years.

Strategic priorities confirm a paradigm shift:

  • Differentiate through product innovation, services, and quality: 88%
  • Optimizing processes to reduce product costs: 83%
  • Accelerate time-to-market: 72%

A transition from a cost-driven paradigm to a value-oriented approach focused on differentiation and customer experience is evident.

An analysis of operational mindsets, however, reveals a crucial element: most companies are at a reactive or proactive stage, while the preventive approach—the most strategic one for anticipating the market—remains relatively uncommon. The presence of ”structured“ yet still ”low-tech" companies (26%) demonstrates that process maturity does not always translate into the ability to digitally scale performance.

Supply Chain: Resilient, but Not Yet Smart

The Italian supply chain has a maturity level of 67%: a decent performance that nevertheless highlights significant room for improvement, especially in terms of digitization and end-to-end integration.

The 46% of the sample falls into the ”Fragile Supply Chain“ category, characterized by predominantly manual processes, sporadic planning, and low digitization. 30% operates with a ”disconnected supply chain,“ a sign of an incomplete transition: processes show improvements, but information flows do not circulate with sufficient fluidity between the various links in the chain. Only 14% can be defined as ”smart," and just 7% falls into the category of digital leaders.

The main gaps emerge on three strategic fronts:

  • Digital integration of suppliers
  • Use of predictive tools
  • Structuring the risk management approach

The message is unequivocal: even a carefully designed supply chain loses effectiveness without adequate digital support. Resilience is no longer enough today. Predictive capabilities must be developed.

Digital Transformation: The Great Potential of the Italian Industrial System

The Benchmarking Study highlights that the average Digitalization Score for Italian companies stands at 48%: the lowest value among all the areas analyzed and, at the same time, the strategic lever with the greatest potential for improvement.

Analysis of perceptions regarding the level of digitalization reveals a highly polarized Italian industrial sector:

  • Only 4% rates itself as ”very high“
  • 53% rate their level as ”low"

Even more significant is the finding that only 41% of the sample can currently be defined as a Smart Factory.

42% have a multi-year roadmap (3–5 years) integrated into their strategic plan, while 49% are still in the exploratory phase.

Grafico a barre a forma di freccia crescente che mostra i livelli di trasformazione digitale percepiti: 53 basso, 33 buono, 10 alto, 4 molto alto. Fonte: Knowledge Office Bonfiglioli Consulting.

Here, too, a key factor emerges: critical mass.
Companies with revenues exceeding €250 million show the best results, while SMEs—though aware of the need to digitize—struggle to move from ad-hoc initiatives to coherent and structured roadmaps.

Cybersecurity: The Underestimated Risk

Another important finding emerges from the analysis: 38% of companies have not yet implemented cybersecurity policies, while only 23% have structured and established policies.

In an increasingly interconnected industrial ecosystem, where IoT factories are the norm, this gap constitutes a significant strategic vulnerability.

AI & GenAI: High Interest, Low Maturity

Only 34% of the sample has launched AI and GenAI projects, while just 31% uses them in a structured and established manner.

The identified application priorities are:

  1. Analysis of strategic information
  2. Increased individual productivity
  3. Process automation
  4. Enhancement of human capabilities

The main barriers to adoption remain data quality and availability, poorly integrated information systems, and cultural resistance to change.

Analysis by revenue bracket reveals a direct correlation between company size and level of digital maturity:

  • In companies with revenue below €30 million, 44% is still in the early stages of the digitalization journey;
  • Only companies with revenue exceeding €250 million show a significant share of Smart Factory adoption (over 50%);

Digital transformation is therefore a matter of critical mass and strategic governance.

AI in Manufacturing: Reality or Promise?

Despite growing interest in artificial intelligence, its adoption in the Italian manufacturing sector is still in its infancy. The analysis reveals that the most widespread applications are concentrated in specific areas:

  • Quality control: automated monitoring and inspection of production processes
  • Customer experience: personalization of services and improved customer interaction
  • Process automation: intelligent automation of operational activities
  • Operational planning: optimization of production scheduling and management

However, a significant gap emerges between technological potential and actual implementation, with most companies still in the experimental phase rather than structured adoption.

Sustainability: the true strength of Made in Italy

With a Sustainability Maturity Level of 89%, sustainability emerges as a strategic pillar of Italian industry, confirmed by investments that are now structural:

Distribution of sustainability investments:

  • 77% of companies invest up to 5% of revenue in sustainable initiatives
  • 18% allocate up to 30% of revenue
  • Only 5% have not yet launched structured initiatives
  • Over 24% plan to increase investments in the coming years

Adoption of formal certification systems:

Companies in the sample show a high adoption rate of sustainability certifications:

  • Sustainability Report: 73%
  • ISO 14001 / EMAS: 69%
  • ISO 45001: 56%
  • Carbon Footprint and ECOVADIS: 39%
  • ESG (Environmental, Social, Governance) Certifications: 18%

Only 7% of the surveyed companies lack certifications.

An opportunity yet to be seized: the social dimension remains limited, with 5% of the sample certified as B Corps.

Sustainability as a strategic lever:

No longer a cost, but an investment to:

  • Accessing new markets
  • Meeting growing customer demands
  • Increase resilience and corporate reputation

Human Resources: skills as a competitive factor, but governance is not yet mature

The average level of HR maturity stands at 58%: a rising figure, but still far from a fully mature and strategic model.

Investments in training: signs of change

Currently, 88% of companies invest less than 5% of their revenue in training. However, a positive trend is emerging: 34% of the sample expects an increase in training budgets over the next year, confirming a growing awareness of the strategic value of human capital.

Companies’ training priorities:

  • Technical skills (88%)
  • Soft skills (77%)
  • Sustainability (63%)
  • AI and GenAI (40%)

The strategic gap: a lack of knowledge governance

The real critical issue lies in knowledge management: over 76% of companies still do not have a structured internal academy or a formalized model for skills transfer.

This gap represents a significant competitive risk in a context where the retention of know-how and the speed of upskilling are key differentiators for business competitiveness.

A strong industrial Italy, but not yet fully ready for the future

The 2025 Benchmarking Study outlines a clear scenario: Italian industry can rely on a solid operational culture and a concrete commitment to sustainability. However, this foundation may not be enough. To maintain competitiveness, it is necessary to accelerate the strategic integration of Operations, Digital Transformation, and People Development.

The future of manufacturing is based on an essential strategic balance:
Stable Processes + Smart Technologies + Widespread Skills.

Only companies capable of simultaneously investing in operational excellence, digital intelligence, and skills development will be able to successfully lead the evolution of Italian industrial manufacturing.

In an increasingly competitive and dynamic market environment, leadership will belong to those who can methodically integrate technology, skills, and strategic vision, transforming these three pillars into a sustainable competitive advantage.

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