Digital Talk | Sales&Operations Planning: governing demand, production capacity and service level in unstable scenarios

In markets that are increasingly volatile, complex, and uncertain, companies suffer not from a lack of data but from an inability to turn it into timely and shared decisions.
The Sales & Operations Planning (S&OP) è riconosciuto come il integrated management process che bilancia domanda, offerta e obiettivi finanziari. Non si tratta di una semplice riunione, ma di un framework decisionale che allinea tutte le aree – Sales, Marketing, Product Development, Manufacturing Procurement, Accounting – su piani mensili estesi nel medio termine.

La pianificazione a medio-lungo raggio (S&OP) ottimizza risorse e profitto, mentre la pianificazione esecutiva nel breve (S&OE – Sales and Operations Execution) traduce la strategia in azioni quotidiane per reagire con rapidità a deviazioni o opportunità.

Why implement S&OP today

• Unique decision-making structure: S&OP integrates demand, capacity, and finance, providing a shared vision that replaces static spreadsheets.
• Cross-functional process: is a process that involves all business functions and creates an operational consensus on which to base plans and investments.
• Concrete benefits: independent studies show that properly executed S&OP leads to greater profitability, more effective internal communication and faster planning times.
• Resilience and competitiveness: robust S&OP improves the ability to anticipate changes in demand and manage trade-offs between service, cost, and capacity, turning volatility into opportunity.
• Role of leadership: success depends on people involvement, process accountability, and cross-collaboration.

Digitization and AI in the service of planning

Le Supply Chain moderne non possono più basarsi solo su fogli Excel o loro elaborazioni. Piattaforme digitali che unificano dati interni ed esterni e artificial intelligence technologies enable automated data acquisition, identify risks before they become crises, and support predictive decisions. L’AI does not replace the S&OP process, but enhances it: traditional, slow and fragmented processes give way to fast and proactive planning, with faster cycles, greater forecast accuracy and reduced inventory costs.

What you will learn in this Digital Talk

During the meeting you will find out with examples and real application cases, how:

• Improving the reliability of demand combining statistical analysis, market signals, and internal inputs to generate reliable forecasts.
• Designing a tailored S&OP process, defining roles, responsibilities, timelines and meetings to align strategy and operations.
• Integrating strategic planning and execution: how to move from 18-36 month planning to weekly management through S&OE while maintaining consistency in trade-offs.
• Taking advantage of technology, selecting digital tools and AI algorithms to increase responsiveness and reduce costs.
• Engaging leadership and organizational culture to make S&OP an engine of governance and not just a reporting exercise.

Find out in this live streaming event how:

• Aligning business functions into a single decision-making platform.
• Balancing customer service, operating costs and production capacity In uncertain scenarios.
• Understand how the Digitization and AI make plans more accurate and responsive Without replacing human responsibility.
• Turn the planning meeting into a strategic governance tool.

Join this 60-minute session with final Q&A to discover how S&OP, empowered by digitization and guided by informed leadership, can become a competitive advantage for your company.

SPEAKER Marco Brandalesi | Bonfiglioli Consulting

Principal Supply Chain, Manufacturing, and Operational Excellence.
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Sales & Operations Planning (S&OP): integration and benefits for business growth

Sales & Operations Planning (S&OP) is an important business process that aligns sales and operational strategies.