The United States has always represented One of the most attractive markets in terms of opportunity and, at the same time, are characterized by elements of uniqueness and great dynamism. Consequently, in order to maintain growth and competitiveness, the following are often necessary rapid actions and sudden changes.

In order to better respond to the current challenges, primarily the "pandemic" ones, Bonfiglioli Consulting, which has already established its own office in the States for some years, has begun a process of strategic expansion in all of North America with a dedicated local team. The goal is to be able to offer companies the company's own skills, experience and pragmatic approach, combined with a strong expertise towards a very different market than in Europe or Italy. The Italian-American Matthew Zoin, who last October was appointed CEO for North America at Bonfiglioli Consulting, took a snapshot of the moment by illustrating plans and expectations that are emerging across the Atlantic.

THE AMERICAN MARKET: OPPORTUNITIES AND CHALLENGES

In 2021, the numbers have picked up again, registering a growth rate around 6% and an unemployment level slowly approaching pre-covid values. And despite variant-related unknowns, the climate remains very positive. Indeed, the restart has brought many new features: flexibility in the workplace, Use of new technologies, search for new professionalism, wage increase. Conditions now unavoidable for companies wishing to revive their business in the States. Bonfiglioli Consulting USA fits into this context with the aim of helping companies in their transformation processes, production, logistics, supply chain, digitization and sales excellence. In this regard, there is no shortage of growth opportunities in the US market. Indeed, the U.S. government has authorized an economic revitalization plan that includes trillion-dollar investments, a move that will reinvigorate the public and private sectors. This is an opportunity not to be missed, especially for private companies active in manufacturing and infrastructure. Since the beginning of the pandemic, moreover, we have witnessed numerous changes from an operational point of view: Many industries have moved their plants to Southern (Sun Belt) states, taking advantage of lower corporate and employee taxation. Large tech companies, on the other hand, are promoting a mixed office/remote work policy that has enabled them to shift their most significant investments from the West Coast to the East Coast. The adoption of new technologies, particularly in large process chains where the integration of automation and robots is critical, has experienced a big push due to the need to mitigate multiple risks. Issues related to the difficulty of sourcing raw materials and the increase in their price are destabilizing the entire supply chain process of many entities. But the biggest challenge seems to be the time of the "Great Resignation". Due to countless factors, enterprises struggle to Contain the large number of people who decide to change jobs and have great difficulty finding new resources. In a situation marked by such rapid and significant changes, companies are therefore engaged in transformation processes that they will have to implement quickly to avoid losing competitiveness and market share.

BONFIGLIOLI CONSULTING'S DEVELOPMENT PLANS

The expansion process of Bonfiglioli Consulting will take place gradually. At the moment we have three offices located in Florida, California and New York, to quickly and adequately serve customers throughout North America including Canada and Mexico, countries that have very close trade relations regulated by the USMCA treaty. In addition to continuing to be an ideal partner in transformation processes aimed at reducing costs related to production, purchasing and logistics, at Bonfiglioli Consulting we foster the development of Innovative business models to support digital transformation and increase sales and profits. We are currently engaged in supporting clients in the pharmaceutical, biomedical, and consumer goods industries in adopting new digital technologies, reducing costs, and limiting the risks posed by the absence of operators by accelerating training time for new hires. In this competitive environment, our Lean programs have a particular focus on engaging and motivating resources and developing a constant focus on continuous improvement. All this is done to respond in a practical way to the issues associated with the current period of "Great Resignation." In the U.S. market, it is critical to be flexible and responsive, and that is exactly what we offer and do with our clients, from local presence to the ability to provide world-class solutions and support quickly.

HOW TO BEST MEET THE NEW CHALLENGES OF THE U.S. MARKET

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