Everyone can become an Innovator, but if you really want to do this you need to take action on a multiplicity of issues in a structured way.
This book is a journey through the uninterrupted flow of innovation. It was created with the intention of offering managers and entrepreneurs a model - Called the Endless Cycle of Innovation. - which can be interpreted and applied in companies of different sectors and sizes.
The 4 principles (Market-In, Cadence, Flow and Knowledge Reuse.) and the 24 paradigms lean-agile, which underpin the model, enable a radical change from traditional processes in the way innovation is done through a distinctive, effective and concrete approach.
Testimonials from managers and entrepreneurs help readers interpret and project the proposed approach in their own companies.
Everyone can become an Innovator, but if you really want to do it, you need to take action on a multiplicity of issues in a structured way. This is because innovation is sometimes complex and requires an appropriate and consistent methodology over time.
Instead, many companies innovate, but experience the innovation process extemporaneously, often in response to contingent factors (e.g., legislative interventions, competitor actions, market opportunities). Certainly moving from one level of innovation to a higher one involves risk, and risky activities, by their nature, may fail. On the other hand, with the fear of failure, innovation can never occur. Failure is part of the game when accepting the challenge of innovation.
But why should one innovate if it involves a high degree of risk?
For example, there is a risk that the product/service will not be taken up by the market because it does not meet the real needs or simply because the conditions do not exist for it to be usable by the customer.
This book attempts to provide an answer, offering itself as a kind of handbook that offers not only food for thought, but also numerous practical tools that Bonfiglioli Consulting specialists have defined through the study of innovation processes of excellent companies in the world (Harley- Davidson, GEA, Toyota, etc.) and collaboration with international experts such as Dantar Oosterwal.
With their contribution and through the authors' experience in Italian and international companies of different sectors and sizes, it was possible to develop an original approach to innovation, which was chosen to be called the Infinite Cycle of Innovation. According to this model, innovation occurs through four basic stages. The sequence of idea generation, vision, understanding, implementation will be the basic pattern on which to place the different ingredients and tools that will be proposed.
The book is available in Ebook format at:
