AFI WORKSHOP - PALACONGRESSI RIMINI WEDNESDAY, JUNE 10, 2026
In the contemporary pharmaceutical environment of regulatory complexity, cost pressure, demand volatility, and rising expectations for quality and service, Digital Transformation can no longer be interpreted as a sequence of isolated technology initiatives. It is a structured journey that integrates processes, data and people, with the goal of generating measurable and lasting value.
The workshop proposes a concrete, data-driven approach to the application of the’Artificial intelligence in pharma's mission critical processes, moving beyond experimental logic and technological hype to focus on execution. At its core, a Lean Digital operating model that guides companies as they move from strategic vision to industrial implementation while maintaining business continuity, compliance, and risk control.
After a framing of the model Smart Manufacturing - Advanced Data Analytics - Generative AI, the workshop delves into how to select the highest-impact processes, properly evaluate solutions (plug-and-play vs. custom solutions) and build use cases that are operationally, economically and organizationally sustainable.
Ample space is devoted to real implementation cases in the pharmaceutical industry, with quantitative evidence on the results obtained:
The distinctive value of the workshop lies in its ability to connect AI, operational results and governance, showing how innovation becomes a lever of speed, resilience and quality only when it is embedded in a clear industrial design. A discussion designed for pharma managers and decision makers who want to switch From technology adoption to actual impact on processes.
9:00 a.m. - 10:00 a.m. Registration of participants
10.00 a.m. - 10.10 a.m. Welcome, start of work, Workshop presentation
Moderator: George Bruno | President AFI - Pharmaceutical Industry Association
10.10 am - 11.00 am The Lean Digital «Data - Driven» operating model: the data-driven agile organization
Speaker: Umberto Mirani | Director of Business Unit Italy Bonfiglioli Consulting
11:00 a.m. - 12:30 p.m. Cases of real implementation in the pharmaceutical industry:
Speakers: Andrea Mordenti | LAIF Co-Founder
Umberto Mirani | Director of Business Unit Italy Bonfiglioli Consulting
12:30 p.m. - 1:00 p.m. Q&A and conclusion of the proceedings
1:00 p.m. - 2:00 p.m. Working Breakfast
LAIF is the Italian company for the development of end-to-end AI solutions tailored for the industrial world, aiming to automate complex processes, enhance business data and accelerate digital transformation. Solutions range from predictive systems and business recommendations, to generative chatbots, document management, anomaly detection, clustering and resource optimization - applicable in areas such as manufacturing, supply chain, HR and administration.
The approach is strongly tailor-made: each project stems from an in-depth analysis of the customer's needs and is developed iteratively, with progressive releases and continuous accompaniment until the operational adoption of the solution.
Alongside its consulting business, LAIF has initiated a product spinoff dedicated to the world of customer support, bringing artificial intelligence to one of the most critical areas of customer experience and operational efficiency for companies.
