The Sales & Operations Planning (S&OP) Is the process of translating forecasts and available business information into tactical plans To ensure an efficient balance between supply and demand.

In a rapidly changing global marketplace, companies face unprecedented challenges-from geopolitical tensions to supply chain constraints-that require a more strategic, agile and integrated approach.
S&OP serves as the overall framework, bringing together different business functions to improve performance, optimize resource allocation, and create a smooth balance between customer demand and operational capabilities.
Sales & Operations Planning (S&OP) is a tactical, collaborative process that enables companies to align their day-to-day activities with long-term strategic goals. It is a framework that links sales, marketing, production, procurement, logistics and finance, creating an integrated plan that guides business decisions. Unlike more traditional processes, in which decisions are typically made by various areas in a compartmentalized manner, S&OP promotes collaboration and visibility across all business functions.
This approach allows all areas to work in synergy, ensuring that the entire company operates on a common data base, shared goals, and agreed forecasts.The implementation of S&OP allows supply and demand to be balanced through strategic resource management. Demand includes sales forecasts, customer orders, transfers between plants, and requests from distribution centers. Resources, on the other hand, include materials, labor, production capacity, physical space, and working capital.
The goal is to optimize enterprise resource management to avoid situations of overproduction or out of stock. A well-functioning S&OP ensures customer satisfaction with efficiency and cost control.
S&OP is a recurrent process, which takes place on a cyclical basis, usually monthly, and involves representatives from the various business areas such as sales, marketing, production, finance and supply chain. The goal is to create an integrated plan that optimizes the company's resources, responds to market needs and improves operational efficiency.
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