Home  /  Our services  /  Innovation & Product Development  /  Go to Market

Go to Market

The pursuit of excellence in sales

Home  /  Our services  /  Innovation & Product Development  /  Go to Market

Go to Market

The pursuit of excellence in sales

Through effective processes e effective procedures, you can maximize the value of your product or service. Find out how to create a customized strategy that involves all the people involved and make the most of your integrated tools.

Go-to-Market is a strategic plan that defines all the activities necessary to successfully launch a new product or service in the market. It covers every stage of the process, from defining the target market to distribution and marketing.

Why is a Go-to-Market strategy critical?

A defined Go to Market strategy allows you to:

  • Increasing sales: Identifying and reaching your target audience effectively.
  • Reduces costs: Optimizing resources and minimizing waste.
  • Accelerating time to market: Launching your product or service more quickly.
  • Mitigating risks: Anticipating and managing potential obstacles.

A successful Go to Market strategy must include:

  • Market analysis: Identify your target market, your competitors and their strategies.
  • Placement: Define your Unique Selling Proposition (USP) and differentiate yourself from competitors.
  • Launch planning: Establish timing, distribution channels and marketing activities.
  • Budget: Define the budget needed to implement your strategy.
  • Measurement of results: Define key performance indicators (KPIs) to monitor the success of your strategy.

How to Create an Effective Go-to-Market Strategy

  1. Define your goals: what do you want to achieve with the launch of your product or service?
  2. Create a buyer persona: Who is your ideal customer? What are his or her needs and desires?
  3. Develop a clear and compelling message: What is the unique value you offer your customers?
  4. Choose the most suitable distribution channels: Online, offline, or both?
  5. Plan your marketing activities: content marketing, social media, email marketing, PR, etc.
  6. Measure results and make corrections as needed: Constantly monitor your KPIs and adjust your strategy based on results.

Why choose Bonfiglioli Consulting for your Go-to-Market strategy?

At Bonfiglioli Consulting, we help you implement a tailored incentive system based on Management By Objectives (MBO) and on a commercial budget defined with a logical bottom-up To ensure challenging but achievable goals.

Through a reward system innovative, we incentivize individual and team growth by rewarding not only quantitative results but also the quality of work done. In addition, by dividing the year into canvas of sales, we offer ongoing support to your team, monitoring progress, providing feedback and recognizing successes.

Our goal is valuing individuality of each vendor and encourage the development of a sense of belonging to the company.

Find out how we can optimize your Go-To-Market !

Contact us today for a personalized consultation