Go-to -market strategies are critical for companies aiming to consolidate their global market position and increase revenues in a competitive and rapidly changing environment.

Sales Acceleration is our approach to improving go-to-market strategies and sales performance. It is a structured framework to optimize areas that impact sales acceleration:

MARKETING MANAGEMENT: Define the competitive price and effectively promote the product to current and potential Customers
The role of marketing is crucial. Strategic management of this function enables competitive pricing and effective product promotion, reaching buyer personas through targeted campaigns. The use of advanced tools, such as business intelligence systems, enables real-time analysis of the impact of marketing initiatives to maximize results.

SALES FORCE MANAGEMENT: Optimize target market coverage, incentivize sales and monitor performance.
Develop a Go-to-Market Strategy winning means optimizing Italian and international market coverage and ensuring that sales forces are well incentivized and supported. Motivation plays a central role here: assigning clear and achievable goals, coupled with a performance-related reward system, can make all the difference in sustaining the Sales Team's commitment and fostering a results-oriented corporate culture.

SALES PROCESS MANAGEMENT: improve market service and control of the sales process.
Finally, the sales process must be rigorously designed and managed. Divided into iterative stages and based on well-defined organizational rules and mechanisms, the sales process becomes the beating heart of the Sales Acceleration strategy. Careful planning of goals, smooth management of opportunities, and constant monitoring of results are the key components for maintaining high productivity and consistency with the company's strategic goals. Digital and AI tools become important allies.

CHANNEL MANAGEMENT: Manage channel effectiveness and profitability, but also optimize Italian and international market coverage. Through 'careful strategic planning with clear and achievable goals, coupled with a performance-related reward system. Training and collaboration with corporate areas production, logistics and marketing can make an additional difference.

AFTER SALES MANAGEMENT: designing the service model, service network design, and After Sales operating model.
After Sales management plays a key role in improving customer experience and thus customer loyalty. The technology aspect is also important in this area to introduce After-sales management software (CRM, ticketing, web platforms for accessing services) and specific tools to optimize performance.

Our Sales Acceleration Operations Strategy is based on analyzing and optimizing all factors that influence sales performance to identify areas for improvement, develop effective strategies, and implement solutions that generate tangible results.

Analysis of the current organizational model of the sales and marketing areas To align strategies with business objectives through:
- Process mapping
- Analysis of individual activities
- Performance evaluation

Launching operational implementation plans on change accelerators:

The implementation path of Sales Acceleration is divided into three main phases: Assessment, Design and Transformation. Each phase is designed to ensure a structured and gradual approach to change, maximizing results and minimizing internal resistance.

Go-to Market strategy can also include strengthening overseas presence in target markets to consolidate activities and create profitability through internationalization paths. Objective: to seize new business opportunities globally, beyond their own borders and markets.