Development of product range for the needs of international markets

International markets are demanding more and more efforts in terms of new products to be proposed in a shorter timeframe, challenging the Product Development Area.

To address this issue, in this module we will delve into the tools that can be deployed to:

• select the numerous requests for new products from the various international markets to speed up the launch (Time-to-Market) thus optimizing the resources of the Product Development Area ► project filter;
• redefine the product range, reconfiguring them through the structured collection of customer needs from each market, to achieve the best balance between offer proposal and industrial costs ► variant/product option approach;
• manage the project portfolio to ensure the correct output of new products, while managing costs and resources in the best possible way, in accordance with the company's growth strategy.