We know how important it is for your company to develop the ability to identify all the opportunities the market has to offer.

Innovating means just that: tuning in to the market to devise new solutions that generate value for the customer and profit for the company.

Contrary to common thinking, innovation is not the random result of a series of fortuitous events or the brilliant intuition of an individual, but is the result of a team of people working according to a process specifically designed to enable the company to constantly innovate and optimize its value offering.

Innovation also goes far beyond the introduction of a new product or feature but is also achieved by introducing a new service, creating an exciting customer experience of purchase or use, devising an innovative business model, that is, intervening in the entire chain along which value is captured, generated and distributed.

It all starts with the customer and his or her needs and how these needs will evolve or emerge in the future also as a result of market macrotrends.

Meeting these needs, in a competitive environment, requires an organization that is agile, snappy and responsive to change.

We need an environment that cultivates and develops the creative approach and willingness to experiment with the new.

People are needed who can adapt their mindset to rapidly changing situations, including questioning the existing, the established.

Above all, what is needed is an organizational framework marked by the rigorous and consistent application of innovative and proven processes and tools, such as those of Design Thinking, capable of triggering, governing and sustaining innovation at all levels and thus making the company the protagonist of its own future.

Find out how Bonfiglioli Consulting, through its offering of Value Innovation, will be able to help you generate change that improves your ability to deliver successful innovation to the market and secures and consolidates your company's competitive advantage.