Digital Talk | Why should companies implement Sales&Operations Planning process?

In many companies, the Supply Chain, Sales and Production areas appear to be in conflict, and the instability that characterizes the current scenario accentuates these issues by making communication between the functions and their collaboration even less fluid.

... from Sales:

... production is not flexible...
… deliveries are always late...
... it is difficult to make the predictions, too many variables...
... we have taken orders, what more do you want?...

...From Production:

... we don't have a shred of a forecast...
... they never communicate anything to us, delivery variations...
... we have no baseline data...
... We navigate by sight, everything is urgent...
... we can't handle the spikes...
... the launch of new products is not organized...

Why does this happen?

• The Sales does not provide sales forecasts, but still demands service and responsiveness
• Sales does not share the marketing plan of new products
• La Production is not responsive to mix and volume changes, generating delivery delays, increased inventory and inefficiencies therefore increased costs
• "River meetings" are held, discussing details, rather than have an overall view to make decisions on planning, with a structured and effective method.

The Sales &Operations Planning is the process of translating available forecasts and business information into tactical plans to balance on an ongoing basis the needs of production with the needs of the market. In fact, this process integrates all business programs (sales, marketing, product development, production, purchasing, and administration and finance) into one integrated plan To reconcile resources, demand and new product development In line with corporate strategies.

Marco Brandalesi will share, through real application cases, the set of activities and tools needed to:

• Improve customer satisfaction in terms of service level: punctuality
• Reduce costs through the efficient use of resources and increase the reactivity
• Sizing correctly and govern the stocks

We look forward to live streaming with Q&A sessions from 5:30pm to 6:30pm!