Digital technologies are changing the way companies operate in almost every industry, among them, few are undergoing such a profound transformation as industrial machinery. In this area, new technologies are not simply changing the way products are sold, but also the way companies operate and their business models. The phenomenon, which can obviously be traced back to the Industry 4.0 industrial revolution, concerns the automation of traditional production and industrial procedures using modern smart technologies. In this context, digitization represents an opportunity for manufacturers to improve not only their products and services, but more importantly the end customer experience.

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