The main characteristic of this industry is that it is in constant "motion," given by:

• Significant competition existing among the various players also from emerging economies
• New trends that are reshaping some of the key aspects of traditional primary and secondary businesses. The end customer has taken a decidedly more central role, and personalization will be a key word in the new competitive landscape
• Technological innovations that can expand the user experience by combining mobility, communication and information

The decisive terrain of competitive confrontation has become the relationship of the enterprise with the market, namely, from its ability not only to achieve goals of maximum efficiency, optimal combination of production factors, and profit maximization, but also to follow the evolution of demand, which is heavily characterized by elements of uncertainty and turbulence, as well as a strong acceleration of change processes.

Operations is at the center of the strategic business environment, accompanied by a deep rethinking of the entire value chain, from R&D to the Logistics & Manufacturing model to Sales and Aftermarket.

In this context, the winning business model is the one provided by the combination of Lean&Digital To generate a true competitive advantage of the company that is sustainable over time.