“Communicate@re” course”

Learn how effective communication, verbal and digital, affects your business success

Multimedia technologies have changed the quantity and quality of our communication. On the one hand, communicating has become easier and more immediate; on the other hand, the act of communicating has changed profoundly: there is always a mode mediated by the medium, by a tool that is the computer monitor rather than a cell phone.

New technological tools force us to master their languages and rules, optimizing them to use them in their own way while safeguarding the overall effectiveness of the communicative objective.

It is therefore essential to acquire the knowledge and ability to make greater and functional use of strictly verbal content and its paralinguistic and emotional nuances, on the one hand, and the components of paraverbal, nonverbal and analog communication, on the other hand, that may be part of a communication mediated by a technological medium, in order to be effective in a less wasteful way. With the understanding that informing is not communicating.

Goals: you will acquire skills for verbal, paraverbal and digital communication

With this course, participants will be able to:

• Learn about and explore some of the main features of the digital “turn” in communication: from time thieves to the effectiveness of the tool in communicating and tracking information.
• Transfer knowledge and skills of the constituent elements of effective interpersonal communication: the components of verbal, paraverbal and nonverbal communication in written and telematic communication:
• Know the factors of potential communication distortion: cognitive and linguistic filters and automatisms and the tools and strategies to avoid them
• Analyze and address organizational difficulties and ineffectiveness in terms of cause and effect in the use of digital communication in business

Program: from functional choice of recipients to rules for effective communication

• The functional choice of recipients
• The message contained in the object and its importance
• The garrisoning of verbal, paraverbal and nonverbal communication elements (paralinguistic elements, evocative and analogical language, etc.).
• Development of sensitivities and ability to use effective communication tools (composition, questions, feedback, etc.) in mediated communication situations
• Definition and sharing of “Good Rules and Best Practices”

Target audience and mode of participation

The course is aimed at Professionals at all levels who interact with colleagues, associates, clients or more generally interlocutors in high value-added relationships. The duration of the course is 1 day.

Register to download the Summary Course Sheet