Digital Talk | How to Increase Profits with Innovative Pricing

Of the three levers of profit, that of pricing is the strongest and fastest. It is especially crucial in the current environment to understand how to maximize profitability to overcome the crisis.

Innovative pricing and revenue models help break down barriers to purchase in both B2C and B2B contexts. Psychological pricing, digital monetization, and understanding willingness to pay help sell value, not discounting.

We talk with Danilo Zatta, author of the book "The Basics of Pricing" and top top topline and monetization expert working as a consultant for SMEs and corporate groups globally, about:

Profit levers: what are they and what impact do they have?
Increasing profit through pricing: by how much can profit be increased and what can be worked on to achieve short-term results?
Pricing models: what are innovative revenue and price models?
Behavioral pricing: how does it apply and how does it help guide customer decisions without changing prices?