Design Thinking

The course represents a concrete opportunity in which to learn and apply the approach, methodologies and tools of Design Thinking to enhance the effectiveness of innovation activities. Knowing how to identify opportunities and opportunities for growth is in fact a key lever for securing a competitive advantage and thus being able to create value for one's company.

OBJECTIVES

By the end of the course, participants will have learned to:

• Use the tools necessary to generate innovation that can produce competitive advantage
• Identify the strategic problem of your enterprise
• Define the challenges to be met
• Empathize with your customer
• Identify key insights
• Defining opportunities.

PROGRAM

• Design paradigms in the service of innovation: Design Thinking and Human Centerd Design
• The innovation process: the Lean Design model
• Define the direction of innovative activity: from business objective to Problem to Solve definition
• The Discovery phase: how to structure primary and secondary research
• The tools of convergence in the search for Areas of Opportunity
• Generative activity: methodology and ideation techniques
• The iterative model for solution definition: from idea, to prototype, to test
• How to combine Lean and Agile approaches.

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