Automotive is an ever changing sector due to the hard competition existing among manufacturers.
The key success factors become maximum efficiency and profits, along with flexibility to meet the fast changing market demand. In today economy, manufacturing processes are the real responsible for the lack of competitiveness, both because they fail in meeting the fast changing market needs and generate consistent waste.
Operations are thus in the spotlight in this competitive scenario. The whole value chain has to be deeply reviewed moving from R&D to manufacturing/supply chain including marketing and sales.
In this context, the Lean World Class® approach becomes the winning business model: “constantly detecting waste by continuous innovation to gain a competitive advantage”.