Automotive is an ever changing sector due to:
The company-market relationship has become the decisive competitive confrontation ground. This thanks to its ability to:
Operations are the core in this competitive scenario. The whole value chain has to be deeply reviewed moving from R&D to Manufacturing/Supply chain including Marketing, Sales & Aftersales.
In this scenario, the winning business model is the one combining the Lean & Digital approach which is able to generate an actual long-lasting, competitive advantage for the organization.