The company is one of the world’s largest designers, manufacturers and distributors of eyewear, headquartered in the USA and it specializes in premium fashion, lifestyle and performance brands.
The company employs more than 2,700 people worldwide in over 20 countries. Through an extensive global network of subsidiaries and distributors in more than 100 countries, the company makes its products accessible through a network of eye care professionals, optical stores and leading retailers.
In an uncertain and volatile competitive environment, Top Management has needed to increase flexibility with respect to the changing market demand.
In particular, shared project goals are:
The main identified issues are related to the planning process: